Design Recipes - Contemporary Products with a Rooted Origin
Outline
Muri
Muri by Nilaya, at it’s core, is a marketplace for mindfully curated collections of home décor products, pre-made as well as bespoke ones. Nilaya believes in creating meaningful connections with the things you own. As an alternative to mass and fast décor, and the current throwaway culture, we will bring to you products that are beautiful, handcrafted and lasts for generations. With slow shopping, we hope to promote various independent brands and designers, skilled artisans and craftspeople.
Specifications for bespoke, beautiful built-in design features and details for around the home.
FOCUS AREAS
Spatial Design Projects
Design consultation for turnkey interior projects, both residential and commercial
Design Recipes @ Muri
Styling ideas for spaces that are accessible to all and can be modified as personal taste.
//Quarterly magazine/newsletter with these ideas and other blog posts.
Outline
Specifications and design details for custom décor features around the home.
Soulful Cooking with Amma
Documenting recipes that I grew up with and that Amma experimented with to feed her food loving loved ones.
Creator’s Collective
Aid for the dying traditions of craftspeople and artisans to help them sustain and carry forward their rich legacy.
// Eg: Porgai
people
CLIENTELE
“Reach a discerning audience who connect emotionally with the art, its creators and the cluster at large, are able to differentiate art and culture from fashion, and value the dedicated time that craft and the handmade need. “
EDUCATE THE USER BEFORE YOU CAN EXPECT APPRECIATION.
Create a space of conscious engagement, of going beyond the product to exchange ideas, generate awareness and build an invested community (around the right people and with the right purpose.) - Deepak Shah, SND & Co.
Create awareness of
the vitality of the handmade, thoughtfully designed product.
Why ‘Made in India’ has value? - Timeless craftsmanship and cultural diversity that is valued greatly outside
Introduce aspects of different cultures to people they didn’t know before. This makes them happy!
Research
What do the clients expect and want?
If they like certain things, what similar, but unusual products can you suggest?
Consuming Responsibly
We have to hold ourselves more accountable, we have to do our research, we have to ask questions of brands, we have to seek out the answers. We have to do the due diligence because it’s not okay anymore. We have destroyed communities and the planet. We really have to be better consumers, and we need to consume less. If we go buy something new, we need to also employ our local tailor to fix it when it tears. - Kelly and Sean
CREATORS// Appreciate the beauty & soulfulness in the handmade
How important is validation for an artist?
The human connection surrounding the art emerged larger than the art itself - the stories of the artists need to be shared parallelly with the story of the emergence and practice of the art form - this is a way to preserve the tradition along with the craft.
Craft also brings a community together. It keeps the artisan with the family and they are involved in the process if she or he does not have to move to an urban area for a job with better wages.
What is the fair price for a traditional craft? Where does the difference lie between a skilled laborer and an artisan?
It is crucial that the product is positioned as a luxury product for the weaver to be able to earn a fair price. It is also important that the consumer understands the value of a skill-based quality product and thus engage in buying less over quantity of affordable products available in lower quality.
NILAYA
Nilaya ideology/work ethic/design process
BUSINESS
What sets apart Muri by Nilaya?
Structure: B2C
Costing/Pricing
Presentation
Design
Marketing
Business Management
DIVERSIFICATION
Design Magazine
Book of Inspiring Design/Art/Culture
Book of Recipes by Amma
Creators Collective
Design Experiences (?)
